*Take the Digital Marketing Fundamentals course for FREE when you register for the Social Media Marketing course
In the Digital Marketing Fundamentals course, we will introduce students to the world of online marketing. It is ideal for anyone who would like to start a career in Digital Media or simply get introduced to the major concepts and terms.
Important elements of building a successful website;
Introduction to online advertising strategies: search marketing, email marketing;
Introduction to Social Media marketing;
Developing an email marketing campaign;
Exploring content marketing;
Managing Online public relations and strategic use of online Press Releases;
Understanding the difference between search engine marketing (SEM) and search engine optimization (SEO);
Digital Marketing Strategy;
Overview of the Web Analytics software and tools.
This module will offer all you need to get a clear and basic understanding of online marketing strategies and techniques; how to leverage your strategies; understand how Digital Media marketing can help grow your business, identify the most suitable online applications and tools to harness your online presence; learn how the components of a website can support your business goals. The course covers the areas of SEO/SEM, social media, online PR, and content marketing.