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How to Land a Job via Social Media

If you’re a smart job searcher, you have probably researched everything there is to know about resumes, cover letters, interviews, and all of the other job-searching basics. But you might not be as familiar with the newest member of the job search family: social media. Here are some tips for landing a job using social media as your guide.



On Twitter there are 3 options to search for career opportunities:

  1. Searches: In the search bar, type in the terms that apply to the job you want. For optimal results, add in words like “jobs” and “hiring” and the location of where you seek the job.
  2. Hashtags: Typing #jobs and #hiring will provide you with a plethora of tweets written by employers looking to hire skilled workers.
  3. Following: Create a following of businesses and people you are interested in working with. Don’t be afraid to send them an occasional tweet or private direct message to show your interest. Make sure your account is polished and professional.



Facebook is a social media juggernaut.  Here are 4 ways to optimize your Facebook profile in preparation for your job search:

  1. Like/Follow Pages: When you like a page, you get daily updates about their activities. Most businesses with a Facebook presence occasionally post available job applications.
  2. Update Profile: Just like with LinkedIn, it’s important to keep your Facebook employment information up to date.
  3. Add Professional Skills: Last year, Facebook added a “Professional Skills” profile to the about section. Adding skills you have acquired will optimize your professional appeal.
  4. Private/Public: Go through your privacy settings on the social media channels and ensure you know what parts of the timeline are seen by friends and the public and which is held private. It’s best practice to keep your education and work experience public.



LinkedIn is a social network of choice for professionals. Your profile is an eResume that you can easily share with job hunters in three clicks or less. Here are 4 ways to do so:

  1. Connect: It’s not creepy to connect with strangers on LinkedIn because everyone is looking to network. We do, however, suggest that you connect with people who are working in the industries you are interested in and personalize messages so that the recipient knows who you are and what you are looking for,
  2. Job Boards: LinkedIn has a job board that highlights available opportunities in just about every field. Feel free to apply directly and do not forget to attach resume and cover letter.
  3. Endorsements/Recommendations: Try to garner as many recommendations and endorsements as possible as it will instantly boost your profile’s likeability.
  4. Detailed: Your eResume on LinkedIn is 12 times more likely to be viewed by a hiring manager if you have a detailed list of work experiences, volunteer work and education. The more robust the profile is the most experienced and hirable you look.



Pinterest has gone beyond the trivial and has become a branding powerhouse. It’s a great resource for job seekers: you can share your resume, get connected with recruiters and much more.

  1. Infographic resume: Infographical resumes go viral instantly and they beg to be pinned by others. Check out the Undercover Recruiter for ideas on how to make yourself more employable on Pinterest.
  2. Be Descriptive: When you pin your resume on Pinterest, make sure it will show up in search results. Instead of using a simple caption “resume” try something more specific, such as “Alex Noudelman infographic resume for Social Media Manager”.
  3. Keep It Fresh: Repin and share new stuff regularly, so there’s always something new and interesting to keep employers coming back for more. Remember that your latest pins will always show up on top.


DMAC offers corporate training in the fields of social media marketing, search engine marketing and web design. If you’re interested in setting up a corporate training session for your employees or learning how to use LinkedIn and other social media channels to make meaningful connections, click here.  As well, DMAC offers two courses for $399, Digital Marketing Fundamentals & Social Media Marketing. Click here to learn more.

How to Land a Job via Social Media

Social media marketing and digital marketing has grown rapidly. Ten years ago the term social media marketing was not in the vocabulary, Facebook was only for students, and there was no company with a business profile on a social media platform. But now a days being present on social media platforms is considered obligatory. That is why now a days almost every company has a social media and digital marketing manager. But what makes a social media and digital media manager a good one? What skills are required? We will provide you with 9 required skills.

1. Strategy

Social media and digital media managers need to be able to create a strategy for the company’s online presence. A strategy to make sure the company is presented online the way it wants to be presented. Questions that need to be answered are: What message to deliver? What platforms to use? How to write content? What is the overall goal? etc. An overall view on digital marketing and social media activities, and a planning to set goals and try to reach the targeted audience is needed to complete the strategy.

2. Community Management

Social media marketing is all about having a community. A community to talk to, to have a conversation with, to respond to and to analyze. This includes responding to criticism. So the manager needs to have the ability to engage with followers and create communities.

3. Content Knowledge

It is necessary to know what content works for social media marketing & digital marketing and what content doesn’t. Besides that, not all content will work on all platforms. What to post on what platform needs to be understood.

4. Search Engine Optimization

With content knowledge comes Search Engine Optimization (SEO). By using the right content in your posts and using other essentials for search optimization, your SEO results will increase. A couple of other essentials for search optimization are: using keywords, links on social media platforms, using locally-optimized posts, etc. Read more about SEO here.

5. Attention to Execution

Attention to detail is needed every single day, a misspell looks very unprofessional. And accurate execution needs to be delivered by the manager. A specific tactic is needed, to present the company consistently on social media.

6. Writing

Writing skills are required, because every post will include any form of text. Short texts need to be attention grabbing or call-to-actions and long text need to be interesting enough to read until the end. And besides that, all posts need to be written in a way, followers will engage with the brand and the post.

7. Creativity

All your competitors are present on social media, they have the same targeted audience and they want to succeed. Exactly the same as you, that’s why creativity is needed online. To be present on social media in an unique way, in which your company will distinguish from other companies.

8. Analytics

Analytics are very important for social media. Knowing how to track social media activity and measure engagement is necessary, because you need to know what interest your followers and what content they appreciate. This knowledge about analytics can be gained through online courses. Reports about these analytics need to be made, these reports need to be analyzed and by doing this the executives insight on whether goals are being met will be visible.

9. Digital Marketing News

Digital marketing and social media changes constantly; new trends; new features; etc. A social media manager should be on top of these changes and adapt trends or use new features if it’s useful for the social media strategy.

How To Gain Knowledge in Social Media and Digital Marketing

The main skills for a digital and social media manager have been summed above. But of course knowledge of social media platforms and digital marketing is required as a basic. These basic steps can be developed through online courses or corporate courses.  The above summed skills can also be developed by attending corporate courses or following an online course. These courses are useful to gain knowledge about the basic and to delve into digital media and social media.


Digital Media Academy of Canada has partnered with some of the leading digital marketing experts in the digital media world. Our goal is to become acquainted with  online marketing best practices. Our customized corporate training sessions in areas of web design, social media marketing and search engine marketing will help you become proactive at identifying phishing scams, handling negative reviews and comments and using social media as a vehicle to drive business growth.

9 Required Social Media & Digital Marketing Skills

corporate training DMAC

TORONTO, ONTARIO–(Marketwired – May 28, 2015) – There is no doubt that advertising and marketing in the corporate world has changed over the last 10 years. While traditional off-line marketing is still alive, in order to compete in today’s world companies must have a social media and web marketing presence. An online school with its head office in Toronto is facilitating the spreading of this specialized knowledge.

Digital Media Academy of Canada (DMAC) is offering a new service, customized and cost-effective corporate training solutions in Social Media Marketing, Search Engine Marketing and Digital Public Relations. This service has already helped businesses such as the well-known shipping company Atlas Van Lines ensure their workforce is properly trained in these new yet growing fields. Ian Korman, co-founder of DMAC states, “our customized corporate training modules allow corporations a quick entrance into the Social Media- Digital world.

“While we specialize in online course curriculums, our trainers and lecturers are leading industry experts with over 10 years of experience each in social media marketing, digital marketing and search engine marketing”, said Jim Bensimon, co-founder and senior lecturer at DMAC. “They work closely with all our clients to define their goals, needs and schedules, implement customized training plans, maximize training budgets and help transform their brand and industry statuses from surviving to thriving. The training modules can run from one day to a full week at the clients’ offices or by live webinar.”

At the core of DMAC’s belief is that a well-educated workforce equals corporate success. Along with saving each client valuable time and money, the customized corporate training sessions offer businesses opportunities to learn the requisite skills to lead improvement initiatives that result in measurable sales growth. The social media and web marketing skills earned will also strengthen the bottom line and create a streamlined work environment that fits smoothly into today’s digital requirements for Millenials.

“We begin each corporate training session by running a diagnostic assessment of your staff’s digital skill levels across multiple digital channels”, added Alex Noudelman, DMAC Lecturer and Ontario Certified Teacher. “This diagnostic tool helps an enterprise identify any digital skills gaps that may or may not exist within their operation. Using the diagnostic tool, our training consultant will deliver individual, team and organisational reports on the results provided by the diagnostic.”

In addition to customized, corporate training, DMAC offers two online courses in Digital Marketing and Social Media Marketing. The courses run for 1 week and 4 weeks respectively. All graduates of the course receive a certificate of completion and an e-book with all course material for future reference. Students who have enrolled in these courses already benefited from online learning that fit their busy schedules and allow them to engage in scholarly discussions with other students and experts.

To request a corporate training session, click here to schedule a free consultation session with one of our corporate trainers.

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Jim Bensimon
1.855.493 DMAC (3622)
Alex Noudelman, OCT
1.855.493 DMAC (3622)

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Social Media-Customized Corporate Training Keeps SMB’s In The Game

So you are looking to start a new blog? You have come to the right place. Welcome to DMAC’S definitive guide to building a successful blog.


  1. Pick a topic

Choosing a topic for your blog is an all-essential step. It will dictate your keyword research, article topics, message, voice, tone and structure. Before you decide upon the topic, make certain that it is something you are comfortable writing about. Without passion and comfort, your efforts will quickly fade.


  1. Understand your target market

In order to attract readers, you will have to learn to speak their language. If you are building a company blog, your audience will perhaps be customers and prospects looking for tips and products/services.  Do some thorough research in order to find out who your target audience is, why they would want to read your blog (issues they face) and what their needs are. Using the information you have collected through research, create a reader profile for yourself and use it as your blue print. Use the table below to guide your research:


Who Why Solution
Who will be reading your blog? Why do they want to read your blog? What are their needs? How can you help?



  1. Select a domain, hosting plan and theme

Follow these steps to help you select the right domain, hosting plan and theme

  • Find the right domain. Do your keyword research beforehand in order to know which words should be included in the domain name.
  • Purchase your domain and hosting plan. If you are building a business blog, WordPress is the best way to do it. It’s easy to set up and is search engine friendly.
  • Select a theme. Check out the reviews for each theme and test the site load speed. Monitor the bounce rate the first month to ensure that the theme is user friendly, clean and easy to navigate.=



  1. Establish Quantifiable Goals

Blogging takes time and patience. Before you create one, ask yourself: What do I hope to achieve? Make sure that these goals are measurable and have realistic deadlines.  It’s also important to establish a consistent schedule and stick with it.



  1. Create Engaging Content & Share:

Once everything is set up and your goals are set, it’s time to sit down and write the content.  If you run out of ideas about what to write on, check Google Trends, trending topics on social media channels and Google News. Once the content is published, share it on your social media channels and social bookmarking sites (, Digg, Reddit).

Digital Media Academy of Canada has partnered with some of the leading digital marketing experts in the digital media world. Our goal is to become acquainted with  online marketing best practices. Our customized corporate training sessions in areas of web design, social media marketing and search engine marketing will help you become proactive at identifying phishing scams, handling negative reviews and comments and using social media as a vehicle to drive business growth.


Building a Successful Blog in 5 Easy Steps

Facebook NewsLast Week, Facebook unveiled a new product called Instant Articles. The product will be used by publishers to create fast, interactive articles on the largest social media channel in the world.

Facebook hopes to make mobile users’ experience faster and richer. People are known to share a high volume of articles, particularly on their mobile devices. However, those articles take approximately 8 seconds to load. Facebook’s Instant Articles is set to improve that and make article loading ten times faster than the standard mobile web articles.

In addition to Instant Articles, Facebook will be unveiling a number of interactive features that will help publishers bring their stories to life in more innovative ways:  1) Zoom in and explore Hi-Def photos by tilting phone; 2) Watch auto-play videos come alive as you scroll through stories; 3) explore interactive maps; 4) Listen to audio captions.

The purpose of this new product is to give publishers control over their own shares and stories.  Publishers are given the choice of selling ads in the articles and even receive revenue or they can simply choose to use Facebook’s Audience Network to monetize unsold inventory. In order to track data and traffic, they will have access to comScore and other analytics tools.

Facebook has so far partnered with 9 launch partners: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild.

Where can these articles be found? Go to The first article from the New York Times is now live and is available on the New York Times’ Facebook page.

Review of Facebook Instant Articles:

As a user, the experience of Facebook Instant Articles is perfect. You can get to the story you want almost instantly without having to wait for it to load. Facebook is brilliant in this sense – they understand that in order to keep their users engaged on their platform, great content consumption experience is critical.

For publishers and marketers, it will get them better engagement with Instant Articles and additional  traffic from Facebook’s messaging application and email. However, this traffic could come at a cost because sharing and linking is contained within Facebook itself. Publishers and marketers are thereby running the risk of getting fewer inbound links back to their own websites, which ultimately means they could be trading additional Facebook traffic for less search traffic.

DMAC offers corporate training in the fields of social media marketing, search engine marketing and web design. If you’re interested in setting up a corporate training session for your employees or learning how to use LinkedIn and other social media channels to make meaningful connections, click here.