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7 Tools for Creating Engaging Visualizations

Communicating visually on social media is important.  On Facebook, photos are 2x more likely than text updates to be shared and liked. On Pinterest, photo and video pins are referring more traffic to websites than Twitter, StumbleUpon, Google+ and LinkedIn. On Twitter, users are 4x more likely to click on a link and retweet when it is coupled with an image or infographic.

With 55% of website visitors spending less than 15 seconds actively reading content on a page (this includes social media), having an engaging visualization that says it all is imperative. In this article, our Online Digital Marketing Course lecturers review 7 tools that will help you create engaging visualizations that spell success.

 

Piktochart

Piktochart is an easy-to-use infographic, image and presentation creator with lots of free templates to choose from.  No graphic design experience needed.  Unhappy with the selection, you can either upgrade your account to premium (for $29 per month or $169 for the entire year) or create an infographic from scratch.  The tool has a large database of free images and shapes for you to use.

 

PicMonkey

PicMonkey photo editing tool is very easy to use and runs directly in your browser. In 20 minutes or less, you can easily edit a single image, create a collage or construct a design for your Facebook and Twitter cover images.

 

visualize.me

Entrepreneurs and job seekers alike use Visualize.me to create infographic resumes. The tool enables you to express your professional accomplishments in a simple, compelling way. If you send your prospective employer your resume in this form, it ought to impress them and put you at an advantage over the competition.

 

Easel.ly

Easel.ly has dozens of free templates to help kick start your imagination. Each one is easily customizable. If you don’t find the perfect image in their library, you have the option of uploading graphics and images and position them with one click.

 

Creately

Creately may not have the elegant look you need for professional presentations, but for simple flowcharts, diagrams and infographics it will do the trick. As a pro designer, you might get annoyed by the lack of custom options, but there’s no denying that Creately is a simple and fast way to present heavy data in a simplified and easy-to-read format.

 

Google Charts

Yet another free tool, Google Charts contains a gallery of ready-to-use chart types, such as simple line graphs, geographical maps and timelines. The tool also allows you to generate pointers, QR codes, and other visual tools to customize images and upload them directly to your website.

 

Infogr.am

Infogr.am is also a free, web-based visualization creation tool with some really professional-looking themes and a great interface for creating simple infographics. This option also allows you to create charts using real data. There are over 30 chart options that offer some really cool displays, like a radial bar graph, scatter charts, bubble graphs, and map charts. You can add your own images and video as well.

To learn more about proper techniques for YouTube marketing and social networking, DMAC encourages you to enroll in our Social Media Marketing course. DMAC also offers customized corporate training sessions for enterprises looking to upgrade their staff’s skills in areas of digital and internet marketing and web design. Click here to set up a free corporate training consultation.


7 Tools for Creating Engaging Visualizations

There’s nothing more satisfying in the world of YouTube marketing than to hit a milestone with your videos. One important milestone is your first 100 YouTube channel subscribers. I consider this important because YouTube offers live streaming once you have reached that number.
With 1billion+ unique visitors per month, there is an audience for every kind of uploaded video out there. With a whole lot of stars finding fame through YouTube, it is a platform definitely worth considering.

Here are 5 smart ways to increase YouTube subscribers in 2015:

 

YouTube subscribers

 

 

1. Produce Top-Notch Content

There’s no point in uploading videos for the sake of uploading; that defeats the whole purpose of YouTube marketing. You should rather be creating video content that is engaging, informative and entertaining for all people out there. Losing your viewers’ interest in the middle of the video will not only cause you to lose potential subscribers, but long-term audience reach as well. If the video viewer loves the video, they will be inclined to subscribe to your channel to learn more about what you offer.

 

2. Optimize

You should always consider keyword applications in the title and description of your video. Hitting the correct keywords is important because it will increase your video viewership, and in turn, increase your subscriber list as well. Do not resort to spam tactics such as filling the description portion with a list of keywords. Spam can lead you to penalties with both YouTube and Google.

 

3. Enable Annotations

One of the least known features of YouTube is Annotations. With annotations, you get to be incredibly creative in the editing process as well as after the video has been uploaded.
There are five different types of annotations to choose from:
• Speech bubble: for creating pop-up speech bubbles with text.
• Spotlight: for highlighting areas in a video; when the user moves the mouse over these areas the text you enter will appear.
• Note: for creating pop-up boxes containing text.
• Title: for creating a text overlay to title your video.
• Label: for creating a label to call out and name a specific part of your video.

When used properly, annotations can help increase video views, grow subscribers and engagement, market products and services, and even drive traffic to your website. Furthermore, annotations are important for SEO and can help increase rankings within YouTube search.

 

4. Add Link To Email Signatures

A simple little tip that can work wonders on your overall social networking campaigns. The key here is that most people send about 50 odd emails a day so that is 50 emails where people could see your link and click thereby increasing your video views and likeliness of subscriptions.

 

5. Tags

One of the ways in which YouTube finds videos and serves them to user is by searching through the tags that you add along with the title and describe in the edit video section. You want to make sure that your tags are relevant, that there are plenty of them and that they are trending and desired by users, which goes back to our point #2 that emphasizes optimization.

 

To learn more about proper techniques for YouTube marketing and social networking, DMAC encourages you to enroll in our Social Media Marketing course. DMAC also offers customized corporate training sessions for enterprises looking to upgrade their staff’s skills in areas of digital and internet marketing and web design. Click here to set up a free corporate training consultation.


5 Tips on Getting your First 100 YouTube Subscribers

The way you craft Facebook posts could mean the difference between engagement and no engagement. And with the latest change in the newsfeed algorithm, more engagement means more reach. And the more people you reach the more likes, comments and shares you get. Our social media marketing course lecturers have compiled a list of 7 tips for writing more engaging Facebook posts.

 

Facebook engagement

1. Be Natural

Facebook is a social network with a fan and relaxing environment. Your writing should have a natural and informal approach to it. No one wants to read boring, bulky posts.

 

2. Be Relevant

Facebook is aiming to be the #1 digital newspaper on the World Wide Web with its new “Instant Articles” publisher platform. Your posts should therefore be written with immediate action in mind. That means that your posts should be written so that they can be read and engaged with right now.

 

3. Be Visual

Video posts create the most engagement on Facebook organically, more than image posts, link posts and text updates. You may wish to attach a unique and customized cover image as well as use their paid advertising program to increase video views beyond your current fan base.

 

4. Be Succinct

The shorter your posts, the better the engagement they garner. Posts of 80 characters (this includes spaces) or less are the most engaging. Include clear Call-To-Actions (CTA) that tell your fans exactly what they need to do.

 

5. Be Emotional

Emotional posts sell and encourage fans to share and click. Try to find good verbs that scream for reactions and commentary.

 

6. Post Quotes

Inspirational and motivational quotes work very well across all social media platforms. People love to relate to great things that were said by famous people. Try to couple these posts with one of the following hashtags: #MondayMotivation, #MotivationalMondays #FundayFriday.

 

7. Use Full Links

Use only full URLS when posting a link to an external website. Shortened URLs get 3X less engagement than full length URLs.

 

To learn more about targeting “fans” on Facebook, enroll in our online social media marketing course. This online course runs for 4 weeks and is suited for professionals of all levels, industries and disciplines.


7 Tips for Writing Engaging Facebook Posts

Buying fake Facebook likes is not a social media strategy.  As tempting as it may be for new companies building their presence on the social network, don’t do it!

Social Media Marketing or Social Networking is about connecting with people, not collecting numbers.  As well, it’s about creating a community of individuals who comment on, like and share your content. If the only metrics you look at are the number of likes and fans your page has, you’re not measuring the truth value of your campaign.

The following are 5 reasons why buying Facebook likes is never a good idea:

  1. Likes bought from “click farms” are low-quality. They almost never have an interest in what you are selling and only end up wasting space.
  2. Often the likes you receive from “click farms” are from fake accounts or accounts set up only for the purpose of liking Facebook pages. It is like having a large Wedding Invite card list you mail cards to, and no one will open it or respond.
  3. Click farms often staff people from foreign countries who do not necessarily speak the same language as you and your customers. Even if they were individuals who might be interested, would they be able to read your content? Would you be able to deliver products/services to them? Don’t be fooled by the fake US addresses they add in their contact page.
  4. Since the likes are not authentic people interested in your product/service, the ratio of likes to engagement on your page will be extremely low, which sends a signal to Facebook that your Page is low quality, not relevant, or more than likely spam.
  5. Facebook will decrease your organic reach because of this and you will find yourself needing to spend more moneyon boosting posts on paid ads to pay for visibility within Facebook.

 

What About Sites Claiming to Give ‘Real’ Likes?

Some websites claim to offer ‘real’ likes for a small fee. From the research digital marketing team has done, they are anything but real, and the ‘people’ that form part of the bought Likes will definitely not engage with your posts. Ever.

 


Avoid Scams – Read This Buying Facebook Likes Review

Duplicate content is a major burden on websites and their webmasters. Just a few cases of it can trigger Google, Facebook and Bing to rank it lower in search results. As well, the presence of duplicate content can interfere with your user experience, leaving visitors feeling that your site is more about fluff than substance.

Even if you’ve taken the necessary steps to ensure your content is original, it’s possible that your website has been flagged by Google for violating the webmaster tools guidelines; original content is one of the requirements of webmasters as outlined in Google webmaster tools guidelines.  As such, it’s crucial that you and your staff check your site periodically for all duplicate content issues and address them as quickly as possible.

 

Types of Duplicate Content

  • Straight Plagiarism – This occurs when site takes content from another site and copies and pastes it on their own their own webpages.
  • Search Engine Manipulation- This occurs when a site takes content from their own site and duplicates it on all or some parts of the site in an effort to produce more scannable content without the extra effort of creating something original. The purpose is to manipulate search engines to rank the website in question higher than the others.
  • Duplicate Title Tags/Descriptions – These are far more forgivable by search engines as they are not as visible to the users. They do not interfere with the user experience and are only duplicated accidentally. Still, it is important to ensure that your title tags and descriptions are unique and pertinent to you. It’s what gives your visitors the first impression before they click on the result.
  • Multiple URLs for 1 Page – This often occurs when multiple URLs are assigned to a specific page and are not properly canonized or redirected. When search engines see two different pages with duplicate content, your search visibility could be affected.

The fortunate thing about duplicate content is that search engines are very forgiving of it. If it’s just a few cases and less than 30% duplicates per page, search engines will understand that you are not trying to manipulate them and your users. And if you did get penalized, once you correct the issue, your visibility will improve.

 

Where to start?

  • Search Console – When you log into the Google Webmaster Tools account, you can easily see pages with both duplicate titles and meta descriptions. Click on “HTML Improvements” under “Search Appearances”. Google will highlight all pages that have duplicate meta descriptions, long meta descriptions and short meta descriptions.
  • Screaming Frog – This tool is a web crawler. It’s free for the first 500 pages you scan. It then sends you a report of all content on your website that is duplicated.
  • DupliChecker – A free tool for detecting plagiarism. All you have to do is attach a file with the content and within seconds you will get results. If you are not a registered user, you will only be allowed to search for a maximum of 3 times.
  • Copyscape-This is a premium online plagiarism detection website that checks whether texts and links appear elsewhere on the World Wide Web. There is a free version; however, you can only view the first 10 results.

 

DMAC offers corporate training in the fields of social media marketing, search engine marketing and web design. If you’re interested in setting up a corporate training session for your employees or learning how to use LinkedIn and other social media channels to make meaningful connections, click here.  As well, DMAC offers two courses for $399, Digital Marketing Fundamentals & Social Media Marketing. Click here to learn more.