Having a good handle on Digital Marketing is very important for a career in communication. If you are graduating from university or college and are starting to search for a job, Digital Marketing is an excellent field with many job opportunities. You can find many job openings for beginners on websites such as Craigslist.ca and Workopolis.com, but in this field it is not difficult to “find a job”. What is trickier is to be chosen for a job in Digital Marketing. This is because most companies want to hire Digital Marketing professionals with some practical experience. The bottom line is if you study in a communication program, but you don’t know how to create or manage a Digital Marketing campaign or a Social Media campaign, you are going to find it difficult to find the job you are looking for. This may be sad but it is true.
The Digital Marketing field is huge. You can work in various areas of Digital Marketing or you can choose to focus on only one piece of this big puzzle. You will need a good grasp of using the following channels to promote a campaign: Google AdWords, SEO, Facebook, Twitter, LinkedIn, YouTube and Pinterest to name a few.
According to the Creative Group 2012 Salary Guide an SEO specialist can make up to $75.000 per annum. A Media Planner can make up to $80.000 per annum. However, if you are looking to find jobs with these types of salaries you will have to prove that you have experience or some type of certification in Digital or Social Media.
An excellent way to demonstrate to prospective employers that you have Digital Media know how is to show you have completed a course focusing on this. In our Digital Marketing Fundamentals course you will learn the basics of Digital Marketing and it will start you on your way. Our course will begin at the end of October and you can register at the following link to take this course for free.